Category: Uncategorized

Redesigning the hospital experience for healthcare professionals, helping them spend less time on administrative tasks and more time caring for patients.

Role: Senior Product Designer

Industry: Healthcare

Duration: 1 Year

Outcome: Improved healthcare workflows by reducing administrative effort and supporting better patient care.

Context

Healthcare professionals work under constant pressure.

Every minute spent navigating fragmented systems or repetitive administrative tasks is a minute taken away from patient care.

The challenge wasn’t simply designing another healthcare application. It was creating digital tools that supported healthcare professionals in delivering better care under demanding conditions.

My Role

As Senior Product Designer, I collaborated with a multidisciplinary team throughout the entire product lifecycle.

My work included user research, workshop facilitation, interaction design, rapid prototyping, usability validation and implementation support, working closely with healthcare professionals and technical teams.

The Challenge

Healthcare environments are highly regulated, operationally complex and time-sensitive.

Design decisions needed to balance usability, clinical workflows and technical constraints while minimizing interruptions to professionals already working under pressure.

The objective wasn’t simply improving efficiency—it was helping professionals dedicate more of their time and attention to patients.

Our Approach

We started by understanding clinical workflows before designing interfaces.

Through research sessions, observation and collaborative workshops, we identified friction points affecting healthcare professionals during their daily routines.

The solution evolved iteratively through rapid prototyping, usability validation and close collaboration with engineering, ensuring each design decision addressed real operational needs.

Outcomes

The redesigned experience simplified daily workflows, reducing administrative effort and improving the usability of critical healthcare systems.

Beyond improving operational efficiency, the project helped healthcare professionals spend less time interacting with software and more time focused on patient care.

The resulting solution became part of the company’s healthcare platform, supporting hospitals across Latin America certified by KLAS.

Redesigning a complex form builder to reduce dependency on technical teams and empower healthcare professionals.

Role: Senior Product Designer

Industry: Healthcare

Duration: 1 year

Outcome: Reduced form creation time, which became more intuitive, allowing for better use of resources and reduced patient service time.

Context

Healthcare professionals relied on technical teams whenever they needed to create or update clinical protocols. Over time, this dependency generated an ever-growing backlog of requests, workarounds, usability issues and increasing maintenance costs.

The challenge wasn’t simply redesigning an interface. It was enabling healthcare professionals with limited technical skills to configure their own workflows safely and efficiently.

My role

As Senior Product Designer, I worked alongside Daniela Falcone and I contributed throughout the entire product lifecycle, from research and workshop facilitation to interaction design, prototyping, usability validation and implementation support.

The Challenge

The existing solution had evolved over several years through incremental feature requests.

Different user profiles had different expectations, support teams had created operational workarounds and engineering had accumulated significant technical debt.

Rather than adding new functionality, we first needed to understand how the product had become so complex.

Our Approach

We started by listening before redesigning.

Together with support, engineering and healthcare professionals, we mapped existing pain points, identified four distinct user profiles and prioritized the problems with the highest impact.

Instead of designing for expert users, we deliberately focused on making the experience accessible to healthcare professionals with limited experience with complex software while preserving the flexibility required by more advanced users.

Outcomes

The new WYSIWYG form builder significantly simplified protocol creation, reducing the time required to configure forms and decreasing the dependency on technical support.

By reducing dependency on technical teams, the redesign allowed healthcare professionals to update clinical protocols more quickly while freeing engineering resources for higher-value work.

The solution became part of the company’s healthcare platform and continues to support hospitals across Latin America.

Designing a mobile check-in experience that reduced waiting time and administrative friction during one of the most stressful moments of a patient’s journey.

Role: Senior Product Designer

Industry: Healthcare

Duration: 6 months

Outcome: Reduced emergency admission time while improving the patient experience.

Context

Arriving at a hospital is rarely a calm experience.

Patients often need immediate care, yet the first minutes are usually spent filling forms, confirming insurance information and waiting for administrative approval before receiving treatment.

The challenge wasn’t simply creating a mobile application. It was reducing friction during one of the most stressful moments of the patient journey.

My Role

As Senior Product Designer, I collaborated with a multidisciplinary team throughout the entire product lifecycle.

My responsibilities included user research, workshop facilitation, product definition, interaction design, rapid prototyping, usability validation and implementation support.

The Challenge

Hospital admission involved multiple stakeholders, regulatory requirements and insurance validation processes.

The objective wasn’t to digitize paperwork, but to redesign the check-in experience so patients could receive care more quickly while reducing administrative effort for hospital staff.

Our Approach

We started by understanding patients before designing screens.

User research helped us identify pain points throughout the admission journey, transforming observations into prioritized user stories.

Working closely with business and product teams, we facilitated workshops to define the MVP, balancing patient needs, business constraints and technical feasibility.

The solution evolved through rapid prototyping, validation and continuous collaboration with engineering until the first production release.

Outcomes

The mobile check-in experience reduced emergency admission time from a lengthy administrative process to just a few minutes.

Beyond improving efficiency, the redesign allowed patients to spend less time completing paperwork and more time receiving the care they needed.

The solution was deployed in private hospitals across Latin America as part of the company’s healthcare platform.

Creating a shared decision-making process that helped distributed teams prioritize work with confidence during the COVID-19 pandemic.

Role: Design Lead

Industry: Electronics

Duration: 6 months

Outcome: Increase team alignment, enabling faster delivery of value to the end customer in each agile cycle.

Context

During the COVID-19 pandemic, a distributed product team needed a better way to prioritize an increasingly complex backlog.

Business stakeholders lacked visibility into the product roadmap, while the development team needed clearer priorities and a shared understanding of where the product was heading.

The challenge wasn’t simply running a remote workshop. It was creating a decision-making process that aligned everyone around the same product vision.

My Role

As Design Lead, I facilitated a series of remote prioritization workshops involving product, business and engineering stakeholders.

My role included designing the collaboration process, facilitating discussions, structuring decision-making activities and translating a fragmented backlog into a shared roadmap.

The Challenge

The backlog had grown over time without a clear prioritization strategy.

User stories had been written by different people, business expectations had evolved and technical complexity varied significantly across features.

Before deciding what to build next, the team first needed a common understanding of priorities, dependencies and long-term goals.

Our Approach

We began by establishing a shared product vision before discussing individual user stories.

Using Miro as a collaborative workspace, we organized the backlog into a prioritization matrix balancing business value and implementation complexity.

Instead of treating prioritization as a one-time activity, we created a lightweight framework that the team could revisit every week as priorities evolved.

The wave planning model introduced clear constraints around capacity, dependencies and risk, making roadmap decisions more transparent and collaborative.

Outcomes

The workshops transformed a fragmented backlog into a shared planning process.

The team gained:

• greater alignment between business and engineering;
• improved visibility into upcoming releases;
• clearer prioritization criteria;
• a living roadmap that could evolve continuously as new information emerged.

Rather than producing a static plan, the process established a shared decision-making practice that supported ongoing product development.

I wrote and publish about this process in the portuguese page of uxdesign.cc.

Context

A large energy company was looking for ways to reduce operational energy losses, one of its most critical business challenges.

Initial assumptions suggested the solution would require improvements to existing operational processes. Before proposing changes, however, we needed to understand how field teams actually worked and where losses originated.

My Role

As Senior Product Designer at CESAR, I worked as part of a multidisciplinary team throughout the discovery, facilitation and validation process.

My role included field research, workshop facilitation, Design Sprint activities, interaction design, rapid prototyping and solution validation.

The Challenge

Energy loss involved multiple teams, disconnected processes and operational constraints accumulated over many years.

Rather than optimizing isolated activities, the challenge was identifying which parts of the recovery process would generate the greatest impact if redesigned.

Most importantly, we discovered that the real problem wasn’t exactly the one stakeholders initially believed they had.

Our Approach

We started with field research.

By observing employees in their daily work, interviewing specialists and mapping existing workflows, we uncovered pain points that weren’t visible from inside the organization.

Based on these insights, we selected two high-impact opportunities and explored them through consecutive Design Sprints involving company employees as active participants.

Instead of validating ideas in isolation, the process combined mapping, ideation, rapid prototyping and user validation to quickly test alternative ways of improving the energy recovery process.

Outcomes

The redesigned processes contributed to reducing energy losses by more than 20%.

Beyond the measurable business impact, the project demonstrated the value of combining field research with collaborative experimentation before investing in larger operational changes.

Following the engagement, the client expanded its partnership with CESAR through additional innovation projects.

I described a little bit of this process, in portuguese, in a CESAR Medium publication.