Sharing Experiences

Featured on CESARCast #37: Experimentation in the financial sector (in portuguese)

Discussing how experimentation, agile practices, and design help organizations validate ideas faster and drive innovation in the financial sector.

UX Leadership in a Remote World

This presentation is an updated version of a talk I originally delivered at The Developer’s Conference (TDC) in 2022. While the core ideas remain the same, this edition reflects how my perspective on design leadership has evolved through years of leading distributed teams, supporting organizational transformation, and helping designers grow.

The Future of Organizations Through a Design-Driven Perspective on UXConf BR 2023 (in portuguese)

How can design become a strategic capability rather than just a delivery function? In this lightning talk, I share the research behind a collaborative book that explores how design helps organizations innovate, adapt and create lasting value beyond digital products

The book: Future of Organizations Through a Design-Driven Perspective (available in portuguese)

Co-author · Alta Books · 2023

A collaborative effort to explore how design shapes the future of organizations. I led the book’s editorial co-coordination and co-authored two chapters connecting research with practical experience.

Is Your Organization Design-Driven? (in portuguese)

HSM Management · 2023

An introduction to design-driven organizations and the mindset behind them. The article explores how design can become a strategic capability embedded across the organization, not just within design teams.

The logic of impulse: using irrationality to drive innovation (in portuguese)

HSM Management · 2025

An article exploring how behavioral economics can help organizations design products and services that better reflect how people actually make decisions, instead of how we assume they do.

How to take good ideas from paper to reality and achieve scalable solutions (in portuguese)

HSM Management · 2025

An article about turning innovation into execution. It explores how experimentation, structured validation and continuous learning help organizations transform promising ideas into scalable solutions.